Press Release Details

"Be a Man" Prostate Cancer Campaign Launch

Abstract

The "Be a Man" Prostate Cancer Campaign was launched by the Honourable Geoff Gallop, Premier of Western Australia, on the 27th June 2005 to raise the awareness of prostate cancer.

Complete Article

"Be a Man" Prostate Cancer Campaign Launch Today, the Honourable Geoff Gallop, Premier of Western Australia opened the launch on the Prostate Cancer Foundation of Australia’s "Be a Man" campaign which aims to raise awareness and to get men to "talk to their doctor about prostate cancer". Since prostate cancer affects men from all walks of life, the turnout at this event represented this diversity of men, survivors, celebrities and politicians alike.The Launch, sponsored by the Australian Pensioners Insurance Agency, featured celebrities such as Brownlow medalist and West Coast Eagles star Chris Judd, Fremantle Dockers coach Chris Connolly, as well as an array of WA business men, celebrities and other sporting stars all showing their support and commitment to raising awareness of this disease that kills 2600 Australian men each year, the same number as women who die of breast cancer.Held at the Art Gallery of Western Australia, this launch promoted the start of getting men to actively take control of their health for their own wellbeing as well as friends and family to reduce the number of deaths of this disease.Mr Jim Freemantle, the PCFA National Board member said "every one of the people on stage today has given their time generously because they believe there needs to be more awareness and action on prostate cancer. Many of them have been personally affected by this insidious disease, and they don’t want to see it happen to other men and their families".Previously breast cancer has taken the limelight but now the focus is balancing between this and prostate cancer as men’s health as not been nearly as recognised. Although awareness of this cancer is growing, it is still very much an "unmentionable" topic for men to discuss with their GP’s, specifically for men over 50.If detected early and no symptoms have occurred, prostate cancer is curable. Mr Freemantle added "The underlying message today is that Australian men shouldn’t die of embarrassment. They need to take the lead from women and the extensive awareness now of breast cancer. Men need to be prepared to talk about their health, and do something about staying alive".For further information: Janine HoffmanMarketing ManagerEmail: janine@virtualmedicalcentre.com For the complete Word Document format of this Press Release including images, click here.

Related Links

• More information on the "Be a Man" Campaign visit Virtual Cancer Centre.com
• Prostate.org

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